Since the term “digital marketing” was first used in the 1990s, marketers have hustled to keep up with the dramatic technological changes we’ve experienced in less than 30 years. For much of that time, traditional marketing efforts remained fairly relevant until the last decade or so. Now, traditional marketing channels such as print advertising, radio, billboards, etc. are on the decline, as most marketers prefer the measurable, real-time impact that digital marketing offers.

What is Digital Marketing?

Digital marketing is any form of marketing that exists online. Businesses of all sizes are leveraging digital tools such as SEO, blogging, social media, and email to connect with current and prospective customers. It requires an ability to understand real-time analytics to make smart moves in the digital era. Digital marketing is different from traditional marketing in that real-time results and analytics are available to inform decisions and marketing plans in a way that traditional marketing just cannot do. The real-time results give you insight into which types of content are successful at converting viewers into buyers (or other desired outcomes). We are able to see which content is most popular among our audience and ultimately which marketing strategies are more successful than others. Digital marketing allows for personalization to meet the needs and desires of each individual consumer – driving more sales or outcomes for businesses.

Why is Digital Marketing Important?

The reality is that people spend twice as much time online than they did just over a decade ago. Marketing is all about connecting with your audience at the right place and at the right time. With people spending more time online than ever before, we know their buying habits have changed as a result, meaning our marketing efforts need to change, too. Traditional marketing is no longer enough. In order to reach your audience, you have to adapt your marketing efforts to meet them where they are: online.

Digital Marketing Terms

As a successful digital marketer, you must understand the core components of the following tools:

  • SEO: Search Engine Optimization refers to how well a website is designed and written to come up near the top of the search results in a search engine such as Google.
  • Social Media: Understand the uses and strengths of each social media platform, including Facebook, Instagram, and more, as well as how businesses and employees can leverage these online content streams for great digital marketing.
  • Email Marketing: Email marketing is a great way to connect with a specific audience and feed them valuable information right to their inbox.
  • Google Analytics: Website analytics give you insight into the traffic on your website in real time and in the past. Analytics are the foundation of a good digital marketing strategy and can be invaluable in informing marketing decisions.
  • Social Media Advertising: Social media and online advertising have become huge industries all on their own based on their ability to serve ads to highly targeted and viable audiences. Understanding how to build these audiences and serve information to them is key to successful digital marketing.

Every business needs to take digital marketing seriously. Without a plan, businesses are more at risk to miss digital marketing opportunities and may have an incomplete, and often unsuccessful, return on investment for their digital marketing efforts. If you’re on the fence about whether or not digital marketing is important for your business, read about why a digital marketing plan should not be ignored.

In today’s technical world, digital marketing matters more than ever, but you don’t have to do it alone. Aspen Grove Marketing is your Northern Colorado digital marketing expert and we can help! If you’re ready to expand your reach and grow your audience in a measurable way, we are ready to meet with you. Contact us today and learn how your business can grow as a result of a smart and customized digital marketing plan.