We get asked all the time “How often should I post on my Facebook page?” The same question can be asked about each social media platform. There are so many different opinions and lots of research about how often you should be posting on each. Posting too often can inundate your followers and drive them away from your page. But, not posting enough could cause your engaged followers to lose interest. To find that perfect balance on how often to post, there are a few things to consider:
- Who are you talking to and how often do they want to hear from you? We cannot stress this enough. It is crucial to understand who your target audience is, how they interact online, and how often they want to hear from you. Spend time defining your target audience personas and work to really understand them. Once you know who they are, you will have a better idea of how often they want to hear from you.
- The industry that you’re in: Your industry will also be a factor of how often your target audience wants to hear from you. Think about your target audiences preferences. How often do they want to hear from their favorite restaurant? Realtor? Lawyer? Favorite store?. Where does your business end up in that spectrum? Think of other publications and competitors in your industry; how often do they post? Is it working for them?
- Content: You know what they say, if you don’t have anything nice to say it’s better to say nothing at all. This goes for your social media content as well; if you have amazingly engaging content, your audience will want to hear from you more often – the opposite is also true.
- Which platforms are you utilizing? Since Twitter is still mostly chronologically based, it can be the most demanding of the social media platforms. On the high/active end, you can post on Twitter multiple times/day every day. If Twitter is not your main focus, you can get away with 4-5x/week. Next comes Instagram. This platform is more chronologically based than Facebook but it will likely change in the future because it is owned by Facebook and they are already experimenting with serving content the user is more engaged with as opposed to a chronological feed. Instagram can handle posting a couple times/day but be sure to post at least 4-5x/week. A good rule of thumb for Facebook is 5x/week; this keeps your information in your fans’ feed but doesn’t bombard them. If you’re also on LinkedIn or Pinterest, those platforms can be utilized differently depending on your industry. If they are not your main focus, you can get away with 2-4 posts/week. If your audience is incredibly active on these platforms, you will need to increase this to 5+ posts/week.
- Insights and Analytics! These are wonderful tools connected to your social platforms that allow you to see statistics on your profile activity. You can see which posts are doing well and which ones aren’t. Try some experiments with frequency and see how it affects your numbers. Some platforms will even show you what day of the week or time of day your followers are seeing your posts. This easy-to-use tool could provide you so much insight and knowledge on when to post and how often.
Aspen Grove Marketing would love to partner with you to determine what works best for your audience, industry, and platforms based on our deep experience in a wide variety of platforms and industries. If you aren’t quite sure how often you should be posting on your business’s social media platforms, give us a call to set up a consultation. We can help set guidelines for your business to make sure you’re getting the most out of your social media posts. We can also help manage your accounts if managing them feels too overwhelming.
Remember that social media marketing is a marathon, not a sprint. If you want to gain more followers and increase traffic to your website, then you should be posting often and consistently. Aspen Grove Marketing is here to help you reach your goals, no matter what those are. We can help train you and your employees on how often to post and much more if you want to increase your following. If you’d like to go a bit more in-depth on the topic of social media marketing, read our blog here about why posting isn’t everything.