Advertising on Facebook has become incredibly useful for small and large businesses alike. With ways to reach people based on demographics, jobs, interests, and behaviors, utilizing custom Facebook audiences can play a critical role in the success of any business. Facebook ads are changing, frequently and without much notice, which is why we’re here to help!
Custom Facebook audiences are created from one of the following:
This allows businesses to spend their advertising budget on customers who already care about their brand. There’s no better time than the present to delve into the world of Facebook advertising and utilize custom Facebook audiences – and we’re here to teach you how to do it!
Below are seven easy-to-follow steps for you to follow when creating a Facebook custom audience:
Step 1: Log into your Facebook Ads Manager.
Step 2: Click on the hamburger button in the upper left corner.
Step 3: Click on “Audiences” under the “Assets” tab.
Step 4: From here, you will click on the blue “Create Audience” button on the left side and choose the “Custom Audience” option.
Step 5: Now, you will see the options below. Select “Customer File”.
Step 6: On the next pop-up you will have the choice to: upload a file or copy and paste data; import from MailChimp; or import a customer file with lifetime value (LTV).
We recommend using the list from your MailChimp, if you use it. It’s without a doubt the easiest way to import your entire list of email recipients into a Facebook audience! If you do not use MailChimp, you will need to download your email list into a .csv file or copy and paste it. It’s worth noting that Facebook will only recognize and target people if the email provided matches the email that is tied to their Facebook account.
Facebook’s new custom audience feature, LTV, should be used if you have in-depth information about your customers and have been able to establish a lifetime value for each of them. This is in no way simple or quick to configure, so if you don’t already have that information, do not choose the LTV option.
Step 7: Follow the next set of prompts depending on your chosen path and you will then have a custom audience of the people on your email list that are on Facebook. This will allow you to target your customer list in Facebook as well as in your emails. This Facebook custom audience will also allow you to create a “Lookalike Audience”. A “Lookalike Audience” is a creative way to reach people who are more likely to have an interest in your business because of the similarities between them and your customer list.
Creating audiences is pointless if you don’t know how to use them. In general, you want to create audiences specific to the messages you’re conveying. For example, say you want to get the word out about an upcoming event, like a fundraiser your business is hosting. It would be a good idea to create an audience comprised of people who have attended previous fundraisers with your business in the past, or people who are interested in philanthropic work in your community. When using custom Facebook audiences correctly, your money will be spent reaching people who are likely already familiar with your brand and more likely to do what you ask them to.
The advertising capabilities in Facebook can be daunting, but they’re incredibly powerful and worth utilizing. If you need help with your digital marketing and online advertising, don’t hesitate to contact Aspen Grove Marketing for help maximizing your Facebook business page.
Want to learn more? Subscribe to our Online Social Media Crash Course. We’ll provide you with an email a day for 25 days with an insiders look at just how to set up and manage all your small business social media marketing. At Aspen Grove Marketing, we’re your go-to Northern Colorado digital marketing agency and we’re here to help with any of your digital marketing needs!