The Basics of Using Hashtags in Social Media
Face it, hashtags are everywhere. They make us smile, cringe, and sometimes feel stupid when we can’t figure out what they’re saying #whatdoesthatsayitsallmashedtogether. As you may have noticed, hashtags are lurking everywhere these days and most importantly, they...
Seven Easy Steps to Creating Custom Facebook Audiences
Advertising on Facebook has become incredibly useful for small and large businesses alike. With ways to reach people based on demographics, jobs, interests, and behaviors, utilizing custom Facebook audiences can play a critical role in the success of any business....
Nonprofit Marketing: Participate in #GivingTuesday and Colorado Gives Day
The holiday season is an important time for nonprofits to collect donations and connect with the community. In fact, more than half of surveyed nonprofits reported that in 2017 they received as much as half of their donations between October and December annually....
How to Set Up a Facebook Event Frame
Imagine this: you’re hosting an event for your business or organization, and you’d like to turn your attendees into promoters for your event or cause. Consider taking advantage of a Facebook event frame to get the word out about the occasion! Facebook allows users to...
Facebook Stories: What They Are, How to Create Them, and Why Your Business Should Be Using Them
Facebook is constantly changing, and sometimes it can be hard to keep up. That’s why we’re here: to lend you advice, knowledge, and updates on new Facebook features, such as Facebook Stories. Stories are an exciting way to engage with your followers and create...
What Are GIFs and Why Should Your Business Utilize Them?
If you’re wondering how to step up your social media marketing game, we have one word – rather, acronym – for you: GIFs. GIF stands for Graphics Interchange Format, and everyone has an opinion on how to pronounce its three-letter abbreviation. Pronunciation opinions...
An Introduction To The Facebook Ads Split Testing Tool For Facebook Ads
Facebook is always changing and evolving, sometimes for the better. Here at Aspen Grove Marketing, we think the updated version of Facebook Ads split testing tool is great! When it comes to using Facebook for your business, the split testing feature is one tool that...
Adding or Updating Your Billing Information for Social Media Advertising
When it comes to setting up or updating your billing information for social media advertising, we know it can be confusing. Each platform is different, and there is not one specific way to find your billing information for all of the platforms you want to advertise...
Social Media Demographics – Which Platforms are Right for Your Business?
One of the major benefits of marketing your business on social media is getting yourself in front of your target audience. Seems easy enough, right? Not exactly. First, you have to understand who your target audience is, then you need to know where they spend time...Let’s Be Friends
