In Part I of this post, we covered what Facebook Live is and how to do it, but now what? When should you go Live and what should your videos include? This post, Part II, these Live ideas are a fun and effective way to put the tool to use:
- Go Deeper – Give a VIP, backstage look into your business – show fans your work-space, how products are made, how you pack orders, or make goodies – all of these things help keep customers engaged and feel like they know a little bit more about their favorite company. Going Live can give your business a human face and help customers feel more passionate about your brand.
- Meet the Team – Turn on Facebook Live and introduce your employees to the audience. Fans love feeling like they know who is behind the business and going Live is a great way to do so.
- Answer Questions – Answer your FAQs or blog comments through Facebook Live. You never know who else is has questions about your products or services so going Live can give all your fans a better understanding of your business in a new and unique way.
- Announcements – whether it be a new product line or a just-announced event, Facebook live is a great way to make big company announcements because going Live garners attention and can help build excitement for the announcement.
- Fun – Go Live during company celebrations, fun events, or water-cooler time at work is a great way to connect with your fans and help them feel aligned with your brand. Going Live is a great way to give your business more a human touch in this busy world.
Looking for examples of businesses that have gone Live successfully? Check out Renewablue’s recent Live video introducing the company’s first electric car, a good example of giving fans a behind-the-scenes look at the company’s operations. Tough Mudder’s hilarious workout video shot with Facebook Live is a great use of how to broadcast for fun inviting fans to get to know the company on a more personal and informal level. News agencies, such as Fort Collins’ newspaper The Coloradoan, have been using Live streaming videos as a new and bold way to disseminate information to their patrons; this recent video is an good example of engaging fans through Live video by allowing viewers to ask questions live and feel like they are a part of the action.
Going Live on Facebook is a valuable tool for a business’s social media strategy. Keep this feature in mind next time you have a big announcement or something fun happening around the office, it’s a great way to bring traffic to your page and keep your business in the forefront of your customer’s minds. Keep your business page alive with Facebook live!
If you would prefer to use Facebook Live from your desktop, check out this article from Social Media Examiner for help.