Written by Kate Shelton

Case Study | Food Bank for Larimer County

Providing food to all in need.

Thousands of children, seniors, and families in our community, face tough choices to make ends meet. Cutting back on food is often the solution; but it comes at a steep price. For children, hunger impacts the ability to learn. For adults, the ability to work. For seniors, the ability to manage illness and maintain health. The Food Bank for Larimer County is committed to not only providing the day-to-day nutritional assistance to our neighbors in need, but also to help stabilize their lives by providing health and hope, and putting them on a path to self-sufficiency.

 

        

 

The Food Bank for Larimer County is arguably one of the most important non-profits in our community, filling a crucial human need. In order to continue to provide this vital service, the Food Bank must stand out online to connect with donors and guests alike.

Aspen Grove Marketing and the Food Bank for Larimer County began working together in the Fall of 2016 to accomplish this. Aspen Grove partners on all digital marketing avenues for the Food Bank; including social media, email newsletters, blogging, and online advertising.

In the short time we’ve worked together, the Aspen Grove team aided the Food Bank and the larger Larimer County in successfully navigating a busy holiday season including end of year donations, a Thanksgiving turkey drive, and a New Year’s match campaign. We’ve also marketed several events, promotions, and their Plant it Forward program with great success. Currently, we’re collaborating to send custom email updates based on user’s email preferences in their newly designed email template!

In our time working together, our services brought greater attention to – and engagement with – several of their signature events; including Colorado Gives DayGreat Plates of Fort Collins, and the Corporate Food Fight which resulted in increased growth!

 

 

We look forward to working together in the future to help the Food Bank for Larimer County meet their mission of a hunger free Larimer County.


You can follow the Food Bank for Larimer County on the following platforms:

         

 

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