Before filling out your profile and creating a company profile take a minute or two to write down a few words and phrases that you want to connect to your profile. Keywords - (i.e. graphic design, real estate, electrician, programmer, etc). LinkedIn works like Google in terms of SEO and your LinkedIn profile is searchable on other search engines. The more places you can put the words that define you and your business that people would use in a search for someone like you, the better.
a. Drive people to your page
b. Get them engaged and
c. Let’s be honest, make them ‘like’ you more.
There is just one little thing that most businesses don’t know about (or choose to ignore) in the world of Facebook. That is the ‘Facebook Promotions Guidelines’.